Our aim is to shape a knowledge-based way of life, evidence-based and informed decision-making, open and coordinated development of society and governance. To this end, we are integrated into the international research community and contribute to defining and solving domestic and global problems through high-level research in the five focus areas of the university:

Organisation and management research

From the perspective of organisational culture and management research, the main focus is on corporate governance and key business processes, such as:

• management: corporate, strategic, change, human resources, innovation, knowledge, risk and conflict management, business ethics, employment relations
• organisational culture: organisational behaviour and culture, agile teams, satisfaction, competences, impact of personal qualities on performance
• business models (creation, management, innovation), logistics (digitalisation of the supply chain, digital competences for the supply chain of the future, ...), sustainability, social responsibility
• health and safety at work: management system, quality of working life, modern forms of work and working environment
• marketing (including purchasing behaviour, consumer behaviour).  

Financial management research

• investing, behavioural aspects of investing
• asset management, investment funds
• asset pricing, asset returns in macroeconomic models
• crowd funding
• fintech

Education and learning research

• On-the-job education and its different models
• Entrepreneurship learning and development
• Inclusive learning
• Lifelong learning
• Cooperation between universities and businesses
• Digital, online, blended and hybrid learning

Smart city research

• Green transition
• Knowledge and innovation ecosystems
• Developing a data- and evidence-driven smart city growth environment
• Startup entrepreneurship

Information and communication technology research

• ICT Governance
• Digitalisation
• Artificial intelligence-based solutions.
• Machine learning
• Robotics

As a rule, the purpose of research is to find out something or to confirm what is already known. The goal can also be a whole new body of knowledge. It is usually the company/customer who decides on the final outcome of the knowledge gained from research: whether the obtained results and suggestions are taken forward in the form of specific actions to help the company achieve its stated objectives, or whether the new knowledge helps address other issues.

For example, while the final result of implementing the suggestions derived from satisfaction surveys is usually an attempt to improve the satisfaction of existing customers and attract potential new customers, we also conduct analyses to help assess the efficiency of a company’s operations.

If a company has collected or accumulated big data through its operations, it can identify opportunities to generate additional revenue or optimise current operations.

We help conduct research in both private and public sector organisations.

We approach each company individually, based on the needs and objectives of the specific business. Such solutions are tailor-made and result from combining various methods where necessary. Extensive prior cooperation allows us to focus on specific expectations and end solutions.